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type:"article"
~person:"Bradlow, Eric T."
~person:"Toporowski, Waldemar"
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Ladengeschäft
4
Retail outlet
4
Consumer behaviour
2
Konsumentenverhalten
2
Customer satisfaction
1
Einzelhandel
1
Ephemerality
1
Event marketing
1
Event-Marketing
1
Experiential store
1
In-store purchase
1
Kundenzufriedenheit
1
Ladengestaltung
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Market research
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Marketing
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Marktforschung
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Multivariate Analyse
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Multivariate analysis
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Need for uniqueness
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Pop-up
1
Regression analysis
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Regressionsanalyse
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Retail trade
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Sales promotion
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Selbstbedienung
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Self-service
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Store design
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Verkaufsförderung
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Visual perception
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Bradlow, Eric T.
Toporowski, Waldemar
Silberer, Günter
8
Gröppel-Klein, Andrea
5
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
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Schnedlitz, Peter
3
Zielke, Stephan
3
Beatty, Sharon E.
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Burke, Raymond R.
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Chandon, Pierre
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Diallo, Mbaye Fall
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Nordfält, Jens
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Suher, Jacob
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Swoboda, Bernhard
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Journal of marketing
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
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2
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
3
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
4
Self-service and traditional check-outs in a retail setting : an analysis of perceptual differences and satisfaction drivers
Zielke, Stephan
;
Lietke, Britta
;
Toporowski, Waldemar
; …
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10003709018
Saved in:
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