//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Luna, David"
~person:"Meser, Michael"
~person:"Shrum, L. J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenname"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand name
3
Markenname
3
Advertising music
1
Aesthetics
1
China
1
Cross-cultural marketing
1
Deutschland
1
Firm value
1
Germany
1
Interkulturelles Marketing
1
Language
1
Linguistics
1
Linguistik
1
Perception
1
Product design
1
Produktgestaltung
1
Sportartikelbranche
1
Sporting goods industry
1
Sprache
1
Unternehmenswert
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Werbemusik
1
adidas AG
1
Ästhetik
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
2
German
1
Author
All
Luna, David
Meser, Michael
Shrum, L. J.
Lowrey, Tina M.
3
Bronnenberg, Bart J.
2
Dubé, Jean-Pierre
2
Albanese, Paul J.
1
Bayraktaroğlu, Ayşe Gül
1
Bourreau, Marc
1
Carpenter, Thomas P.
1
Charters, Steve
1
Cooper, Michael J.
1
Cowan, Kirsten
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Dimitrov, Orlin
1
Dou, Wenyu
1
Eisenzapf, David
1
Eisingerich, Andreas
1
Ganbaatar, Tsend-Ayush
1
González Casimiro, Pilar
1
Guo, Jiansheng
1
Hörz, Peter F. N.
1
Jolly, Sylvie
1
Kastner, Sonja
1
Kellaris, James J.
1
Ketron, Seth
1
Klink, Richard R.
1
Kniffin, Kevin M.
1
Kollmann, Tobias
1
Kouril, Michal
1
Kronrod, Ann
1
Lerman, Dawn B.
1
Leroyer, Patrick
1
Liu, Min
1
MacInnis, Deborah J.
1
McDevitt, Ryan C.
1
McEvoy, Chad D.
1
Michaux, Valéry
1
Moral, Paz
1
more ...
less ...
Published in...
All
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David
;
Meser, Michael
;
Reinbacher, Philipp
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
13
(
2022
)
9/10
,
pp. 281-291
Persistent link: https://www.econbiz.de/10013393386
Saved in:
2
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
3
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->