//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~subject:"2011-2014"
~subject:"Brand name"
~subject:"Wein"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenname"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
2011-2014
Brand name
Wein
Markenname
28
Consumer behaviour
5
Konsumentenverhalten
5
USA
5
United States
5
Brand image
4
Consumer preferences
4
Konsumentenpräferenzen
4
Markenimage
4
Brand management
3
Language
3
Markenführung
3
Product design
3
Produktgestaltung
3
Sprache
3
Brand equity
2
Branding
2
China
2
Designation of origin
2
France
2
Frankreich
2
Herkunftsbezeichnung
2
Linguistics
2
Linguistik
2
Markenwert
2
Marketing
2
Perception
2
Wahrnehmung
2
Wine
2
1998-1999
1
2006-2015
1
2008
1
2008-2015
1
Advertising effects
1
Advertising music
1
Aesthetics
1
Ankündigungseffekt
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
Book / Working Paper
53
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
9
Book section
9
Case study
2
Fallstudie
2
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
22
German
3
French
2
Author
All
Lowrey, Tina M.
3
Bronnenberg, Bart J.
2
Dubé, Jean-Pierre
2
Shrum, L. J.
2
Albanese, Paul J.
1
Bayraktaroğlu, Ayşe Gül
1
Bourreau, Marc
1
Carpenter, Thomas P.
1
Charters, Steve
1
Cooper, Michael J.
1
Cowan, Kirsten
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Dimitrov, Orlin
1
Dou, Wenyu
1
Eisenzapf, David
1
Eisingerich, Andreas
1
Ganbaatar, Tsend-Ayush
1
González Casimiro, Pilar
1
Guo, Jiansheng
1
Hörz, Peter F. N.
1
Jolly, Sylvie
1
Kastner, Sonja
1
Kellaris, James J.
1
Ketron, Seth
1
Klink, Richard R.
1
Kniffin, Kevin M.
1
Kouril, Michal
1
Kronrod, Ann
1
Lerman, Dawn B.
1
Leroyer, Patrick
1
Liu, Min
1
Luna, David
1
MacInnis, Deborah J.
1
McDevitt, Ryan C.
1
McEvoy, Chad D.
1
Meser, Michael
1
Michaux, Valéry
1
Moral, Paz
1
Park, C. Whan
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
2
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
American economic review
1
Ancrages culturels dans un monde en mutation
1
Annual review of economics
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Industrial and corporate change
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of political economy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Routledge companion to contemporary brand management
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
The journal of brand management : an international journal
1
The journal of finance : the journal of the American Finance Association
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
1
Zeitschrift für Unternehmensgeschichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Using the right words" : rebranding organizations through digital lexicographic information platforms
Leroyer, Patrick
;
Simonsen, Henrik Køhler
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 307-330)
.
2023
Persistent link: https://www.econbiz.de/10014435296
Saved in:
2
Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei
;
Williams, Christopher
;
Sutherland, Dylan
; …
- In:
Industrial and corporate change
31
(
2022
)
3
,
pp. 838-862
Persistent link: https://www.econbiz.de/10013253528
Saved in:
3
The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran
;
Bayraktaroğlu, Ayşe Gül
-
2022
Persistent link: https://www.econbiz.de/10013500988
Saved in:
4
Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David
;
Meser, Michael
;
Reinbacher, Philipp
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
13
(
2022
)
9/10
,
pp. 281-291
Persistent link: https://www.econbiz.de/10013393386
Saved in:
5
Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
- In:
American economic review
111
(
2021
)
11
,
pp. 3459-3499
Persistent link: https://www.econbiz.de/10012656019
Saved in:
6
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
9
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
10
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->