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Search: subject_exact:"Nonprofit-Marketing"
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Consumer behaviour
Nonprofit marketing
599
Nonprofit-Marketing
596
Nonprofit organization
203
Nonprofit-Organisation
203
Fundraising
162
Marketing management
88
Marketingmanagement
88
Higher education institution
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Bae, Mikyeung
2
Bublitz, Melissa G.
2
Cervellon, Marie-Cécile
2
Choi, Jungsil
2
Escalas, Jennifer Edson
2
Irmak, Caglar
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Li, Yexin Jessica
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International review on public and non-profit marketing
10
International journal of nonprofit and voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of nonprofit & public sector marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Psychology & marketing
2
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
Nonprofit management & leadership
1
Nonprofit marketing : sectoral applications
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
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ECONIS (ZBW)
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1
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
2
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
3
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
4
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
5
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
6
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
7
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
8
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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