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~subject:"Markenartikel"
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Search: subject_exact:"Purchase decision"
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Markenartikel
Purchase decision
742
Kaufentscheidung
734
Consumer behaviour
379
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379
Online retailing
91
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91
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purchase decision
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics of tobacco control in China : from policy research to practice
1
Electronic word of mouth as a promotional technique : new insights from social media
1
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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South Asian journal of management : SAJM
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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
2
Industrial relationships : branding and purchasing decisions in the pumps market
Faganel, Armand
;
Abramič, Bor
;
Bratina, Danijel
- In:
Management : journal of contemporary management issues
27
(
2022
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10013502553
Saved in:
3
Factors affecting smartphone purchase decisions of Generation-Y
Nushrat Shabrin
;
Khandaker, Sarod
;
Bin Abul, Kashem Saad
; …
- In:
Journal of Contemporary Issues in Business and Government
23
(
2017
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
Saved in:
4
Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra
;
Lusiah
- In:
Expert journal of business and management
5
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011749783
Saved in:
5
Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
Saved in:
6
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
7
Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar
;
Anurag Singh
;
Parayitam, Satyanarayana
- In:
Journal of advances in management research : JAMR
20
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
Saved in:
8
Effect of ethnocentrism and attitude towards foreign brands in purchase decision
Thomas, Tijo
;
Naveli Singh
;
Ambady, K. G.
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012287428
Saved in:
9
A moderating role of halal brand awareness to purchase decision making
Rachmawati, Erny
;
Suliyanto
;
Suroso, Agus
- In:
Journal of Islamic marketing
13
(
2022
)
2
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
Saved in:
10
Antecedents of purchase intention : a study on fashion brands
Aiswarya, G.
;
Krishnan, Jayasree
- In:
International journal of applied management science : IJAMS
14
(
2022
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10013252832
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