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~subject:"Mobile Marketing"
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Search: subject_exact:"Mobilkommunikation"
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Mobile Marketing
Mobilkommunikation
4,052
Mobile communications
4,041
Consumer behaviour
881
Konsumentenverhalten
881
Mobile phone
693
Mobiltelefon
693
Mobile Business
555
Mobile business
555
Mobile application
428
Mobile Anwendung
424
Innovation adoption
393
Innovationsakzeptanz
393
Beziehungsmarketing
342
Relationship marketing
342
Customer satisfaction
341
Kundenzufriedenheit
341
Dienstleistungsqualität
269
Service quality
269
USA
267
United States
267
Theorie
262
Theory
262
Internet marketing
245
Online-Marketing
245
Innovation diffusion
240
Innovationsdiffusion
240
Telecommunications industry
221
Telekommunikationssektor
220
Electronic money
202
Elektronisches Geld
202
Electronic Banking
199
Electronic banking
199
Deutschland
198
Internet
196
Germany
192
Mobile marketing
181
Information technology
176
Informationstechnik
176
Innovation
167
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Online availability
All
Undetermined
92
Free
7
Type of publication
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Article
Book / Working Paper
59
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Aufsatz im Buch
31
Book section
31
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
170
German
9
Author
All
Karjaluoto, Heikki
5
Shankar, Venkatesh
5
Ghose, Anindya
4
Leppäniemi, Matti
4
Luo, Xueming
4
Barnes, Stuart J.
3
Cui, Xuebin
3
Fang, Zheng
3
Giaglis, George M.
3
Okazaki, Shintaro
3
Salo, Jari
3
Scornavacca, Eusebio
3
Spann, Martin
3
Amirkhanpour, Monaliz
2
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Bauer, Hans H.
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Drossos, Dimitris A.
2
Florido-Benítez, Lázaro
2
Gao, Tao
2
Högberg, Johan
2
Ketelaar, Paul E.
2
Kumar, Vikas
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Narang, Unnati
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Rafieian, Omid
2
Reeh, Marc-Oliver
2
Rohm, Andrew J.
2
Schiefer, Gunther
2
Schumacher, Henrik
2
Sinisalo, Jaakko
2
Smith, Katherine Taken
2
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Handbook of research on mobile marketing management
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
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ECONIS (ZBW)
179
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81
Electronic mobility market platforms : a review of the current state and applications of business analytics
Willing, Christoph
;
Brandt, Tobias
;
Neumann, Dirk
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10011751445
Saved in:
82
SMS promotion effects on consumer behaviour : a Turkish case
Duzgun, Fehim
;
Telli Yamamoto, Gonca
- In:
Inventi impact: retailing & consumer services
(
2017
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10011752813
Saved in:
83
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
84
The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers : communication through wireless technologies
Waheed, Abdul
;
Yang, Jianhua
- In:
International journal of enterprise information systems …
13
(
2017
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10011780919
Saved in:
85
Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Sharif, Khurram
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10011790366
Saved in:
86
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
87
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
88
Intermodal mobility
Willing, Christoph
;
Brandt, Tobias
;
Neumann, Dirk
- In:
Business & information systems engineering : BISE ; the …
59
(
2017
)
3
,
pp. 173-179
Persistent link: https://www.econbiz.de/10011719690
Saved in:
89
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
90
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
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