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type_genre:"Accompanied by computer file"
~subject:"Virtuelle Realität"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Virtuelle Realität
Virtual reality
1,072
Social Web
343
Social web
343
Consumer behaviour
330
Konsumentenverhalten
330
Virtual organization
197
Virtuelle Organisation
197
Virtual team
156
Virtuelles Team
156
Augmented reality
125
E-commerce
106
Electronic Commerce
105
Online retailing
100
Online-Handel
100
E-Learning
93
E-learning
93
virtual reality
93
Beziehungsmarketing
71
Relationship marketing
71
Internet marketing
69
Online-Marketing
69
Tourism
69
Tourismus
69
Computerspiel
66
Video game
66
Einzelhandel
64
Experiment
64
Retail trade
64
Tourism industry
60
Tourismuswirtschaft
60
augmented reality
56
Internet
55
Customer satisfaction
50
Innovation adoption
50
Innovationsakzeptanz
50
Kundenzufriedenheit
50
Brand management
47
Markenführung
47
Innovation
46
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545
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108
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Accompanied by computer file
Aufsatz in Zeitschrift
Article in journal
1,050
Aufsatz im Buch
537
Book section
537
Case study
22
Fallstudie
22
Conference paper
11
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11
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4
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1
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1,008
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36
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3
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Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Loureiro, Sandra Maria Correia
8
Rauschnabel, Philipp A.
8
Jung, Timothy
7
Ruyter, Ko de
7
Ibáñez-Sánchez, Sergio
6
Orús, Carlos
6
Chylinski, Mathew
5
Dieck, M. Claudia tom
5
Heller, Jonas
5
Lee, Seung Hwan Mark
5
McLean, Graeme J.
5
Meißner, Martin
5
Pantano, Eleonora
5
Baier, Daniel
4
Barhorst, Jennifer Brannon
4
Bigné Alcañiz, J. Enrique
4
Chung, Namho
4
Dwivedi, Yogesh Kumar
4
Fiedler, Marina
4
Haruvy, Ernan
4
Hilken, Tim
4
Huang, Tseng-Lung
4
Javornik, Ana
4
Mahr, Dominik
4
McWhorter, Rochell R.
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Pitt, Leyland F.
4
Sands, Sean
4
Wei, Wei
4
Wu, Juanjuan
4
Ahn, Sun Joo
3
Belk, Russell W.
3
Bennett, Elisabeth E.
3
Brengman, Malaika
3
Buhalis, Dimitrios
3
Chesney, Thomas
3
Cranmer, Eleanor E.
3
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Journal of business research : JBR
46
Journal of retailing and consumer services
44
Psychology & marketing
25
Tourism management : research, policies, practice
24
International journal of networking and virtual organisations : IJNVO
23
Technological forecasting & social change : an international journal
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
International journal of product development : IJPD
14
Business horizons
13
Management information systems : mis quarterly
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of management information systems : JMIS
10
Advances in developing human resources : ADHR
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Cogent business & management
7
Information systems and e-business management : ISeB
7
Information technology & tourism
7
International journal of consumer studies
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
Electronic commerce research
6
Journal of behavioral and experimental economics
6
Journal of consumer behaviour
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing education : JME
5
Journal of vacation marketing
5
Marketing intelligence & planning
5
Southern economic journal
5
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ECONIS (ZBW)
1,050
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1
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
2
Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations
Manurung, John Sihar
- In:
International Journal of Energy Economics and Policy : IJEEP
14
(
2024
)
2
,
pp. 603-617
Persistent link: https://www.econbiz.de/10014496887
Saved in:
3
Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.
;
Aversa, Joseph
;
Lee, Seung Hwan Mark
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-
Persistent link: https://www.econbiz.de/10014531682
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin
;
Effendi, M.
;
Zainuddin
; …
-
2023
Persistent link: https://www.econbiz.de/10014468057
Saved in:
6
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
9
Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana
;
López-Galán, Belinda
;
Ballco, …
- In:
Journal of agricultural economics : JAE
73
(
2022
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
Saved in:
10
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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