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type_genre:"Article in journal"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business strategy"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Price discount"
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Low-cost strategy
12
Niedrigpreisstrategie
12
Consumer behaviour
5
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5
Preismanagement
4
Pricing strategy
4
Einzelhandel
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Harvard business review : HBR
Journal of business strategy
Marketing letters : a journal of research in marketing
Journal of air transport management
145
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing and consumer services
14
Journal of business research : JBR
13
Journal of retailing
13
Tourism economics : the business and finance of tourism and recreation
11
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
6
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
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International journal of industrial organization
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Psychology & marketing
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4
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ECONIS (ZBW)
12
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date (oldest first)
1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Pricing policies that protect your brand : how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
3
Taking a customer-centric view of discounting
Docters, Rob
;
Riley, Lisa C.
;
Gieskes, Martijn
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
Saved in:
4
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
Saved in:
5
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
6
Battle royal : zero-price effect vs relative vs referent thinking
Nicolau, Juan L.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 661-669
Persistent link: https://www.econbiz.de/10009579983
Saved in:
7
Why "good jobs" are good 4 retailers
Ton, Zeynep
- In:
Harvard business review : HBR
90
(
2012
)
1/2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10009489549
Saved in:
8
Fee or free? : how much to add on for an add-on
Fruchter, Gila E.
;
Gerstner, Eitan
;
Dobson, Paul
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
Saved in:
9
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
10
Innovation's holy grail
Prahalad, Coimbatore K.
;
Mashelkar, R. A.
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 132-141
Persistent link: https://www.econbiz.de/10008658588
Saved in:
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