//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Viral marketing
16
Virales Marketing
16
Social Web
12
Social web
12
Consumer behaviour
11
Konsumentenverhalten
11
Online-Marketing
8
E-commerce
4
Electronic Commerce
4
Online retailing
4
Online-Handel
4
social media
4
Beziehungsmarketing
3
Brand image
3
Confidence
3
Markenimage
3
Personalisierung
3
Personalization
3
Relationship marketing
3
Vertrauen
3
online reviews
3
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile phone
2
Mobiltelefon
2
Product quality
2
Produktqualität
2
Social network
2
Soziales Netzwerk
2
Website
2
e-WOM
2
electronic word of mouth
2
purchase intention
2
social network
2
user behaviour
2
Advertising effects
1
Arab countries
1
Arabic Goodreads
1
Arabic book review
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bunker, Matthew P.
2
Alipour, Sima
1
Arif, Imtiaz
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Bartholomew, Darrell E.
1
Binh Giang Nguyen
1
Corbin, Steven B.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dolatabadi, Hossein Rezaei
1
Farhat, Kashif
1
Ha Nguyen Thi Thu
1
Javadi, Mohammad Hossein Moshref
1
Joseph, Dennis
1
Pandey, Ashutosh
1
Pearce, Ciara
1
Rajendran, K. N.
1
Raju, G. Amar
1
Rastgar, Abbas Ali
1
Sahu, Rajendra
1
Sanayei, Ali
1
Tuan Tran Minh
1
Vinh Ho Ngoc
1
more ...
less ...
Published in...
All
International journal of business information systems : IJBIS
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of consumer marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
3
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi
;
Sanayei, Ali
;
Dolatabadi, Hossein Rezaei
; …
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
Saved in:
4
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
5
Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh
;
Sahu, Rajendra
;
Dash, Manoj Kumar
- In:
International journal of business information systems : …
28
(
2018
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
Saved in:
6
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
7
Understanding "likers" on facebook : differences between customer and non-customer situations
Bunker, Matthew P.
;
Rajendran, K. N.
;
Corbin, Steven B.
; …
- In:
International journal of business information systems : …
12
(
2013
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10009721996
Saved in:
8
A multidimensional framework of web browsers' trust and distrust of banner advertisements
Bunker, Matthew P.
;
Bartholomew, Darrell E.
- In:
International journal of business information systems : …
5
(
2010
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10003920955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->