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type_genre:"Article in journal"
~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Television news"
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Fernsehprogramm
13
Television programme
13
Fernsehwerbung
8
Television advertising
8
USA
7
United States
7
Advertising effects
6
Fernsehnutzung
6
Television usage
6
Werbewirkung
6
Australia
2
Australien
2
Customer satisfaction
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Interactive media
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Interaktive Medien
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Kundenzufriedenheit
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2
Mediennutzung
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Analysis of variance
1
Belgien
1
Belgium
1
Beziehungsmarketing
1
Black people
1
Communication
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Comparison
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Consumer preferences
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Dauer
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Digital broadcast
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Digitaler Rundfunk
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Film
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Kommunikation
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Article
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Article in journal
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English
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Bleakley, Amy
1
Cauberghe, Verolien
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Davis, Robert
1
Dennis, Donald Miller
1
Dix, Stephen Richard
1
Ellithorpe, Morgan E.
1
Gray, David Michael
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Hennessy, Michael
1
Ho, Jason
1
Kaltcheva, Veltichka D.
1
Kent, Robert J.
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Krider, Robert E.
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Krugman, Dean
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Lo, Hing-Po
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Lu, Xiaoling
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Midha, Anjali
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Mora, José-Domingo
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Nagy, Judit
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Patino, Anthony W.
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Pelsmacker, Patrick de
1
Phau, Ian
1
Romaniuk, Jenni
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Sajtos, Laszlo
1
Smith, Michael F.
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Swaminathan, Srinivasan
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Tinkham, Spencer F.
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Journal of advertising research
The journal of media economics
29
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
JMM : the international journal on media management
12
Media-Perspektiven
11
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
Applied economics letters
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
3
International journal on media management : JMM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of cultural economics
3
Journal of marketing communications
3
Journal of the European Economic Association
3
Organization : the critical journal of organization, theory and society
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The B.E. journal of economic analysis & policy
3
The economic journal : the journal of the Royal Economic Society
3
The journal of socio-economics
3
American economic journal : a journal of the American Economic Association
2
Atlantic economic journal : AEJ
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
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ECONIS (ZBW)
13
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1
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
2
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
3
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
4
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
5
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
6
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
7
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
8
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
9
The appeal of reality television for teen and pre-teen audiences : the power of "connectedness" and psycho-demographics
Patino, Anthony W.
;
Kaltcheva, Veltichka D.
;
Smith, …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 288-297
Persistent link: https://www.econbiz.de/10009127046
Saved in:
10
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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