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type_genre:"Article in journal"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Internet marketing
Viral marketing
26
Virales Marketing
26
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
Online-Marketing
14
Advertising effects
9
Werbewirkung
9
Brand management
8
Markenführung
8
Advertising
7
Werbung
7
Beziehungsmarketing
4
Brand image
4
Markenimage
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Relationship marketing
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Instagram
3
Social network
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Soziales Netzwerk
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purchase intention
3
social media
3
Brand
2
Customer satisfaction
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E-commerce
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Electronic Commerce
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Facebook
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Fundraising
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Innovation adoption
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Innovationsakzeptanz
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Kundenzufriedenheit
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Markenartikel
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Online retailing
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Online-Handel
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Social Marketing
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Social marketing
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advertising
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eWOM
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electronic word-of-mouth
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Article in journal
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Chakraborty, Uttam
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Eells, Danielle
1
Fernandes, Juliana
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Ghaedi, Mohammadreza
1
Guerreiro, João Pedro Silva Martins
1
Kim, Eunice
1
Kim, Eunyoung
1
Korgaonkar, Pradeep
1
Londoño, Juan Carlos
1
Manchanda, Parul
1
Munawaroh
1
Nasab, Seyyed Mohammad Tabataba'i
1
Park, Sung-Eun
1
Pina, Lídia Silveira
1
Poorrezaei, Mojtaba
1
Rasty, Fereshte
1
Rita, Paulo
1
Rudiyanto
1
Segev, Sigal
1
Sethi, Vaishali
1
Siwi, Inggit Sekar Madu
1
Stewart, Kristin
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
5
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
6
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
7
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
8
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
Saved in:
9
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
10
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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