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type_genre:"Article in journal"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Internet marketing
Viral marketing
32
Virales Marketing
32
Consumer behaviour
25
Konsumentenverhalten
25
Social Web
22
Social web
22
Online-Marketing
19
Online retailing
8
Online-Handel
8
Word-of-mouth marketing
8
Advertising effects
5
Social networking sites
5
Werbewirkung
5
Brand image
4
Brand management
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Markenführung
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Markenimage
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Personalization
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Social media marketing
4
Advertising
3
Online consumer behavior
3
Personalisierung
3
Product information
3
Produktinformation
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Social media
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Werbung
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Beziehungsmarketing
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Branding
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Confidence
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Consumer behaviour internet
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Customer engagement
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Einzelhandel
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Facebook
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Information behaviour
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Informationsverhalten
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Internet
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Marketing communications
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Marketing ethics
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Mental imagery
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Article in journal
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Adjei, Mavis T.
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Barzoki, Ali Shaemi
1
Bhattarai, Ashok
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Bright, Laura F.
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Chinelato, Flavia Braga
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Esfidani, Mohammad Rahim
1
Farhang, Maryam
1
Gallant, Isabelle
1
Garza, Ricardo
1
Gonçalves Filho, Cid
1
Hu, Jing
1
Huang, Guihai
1
Huang, Yan
1
Humphrey, William F. <Jr.>
1
Izogo, Ernest Emeka
1
Ji, Chunli
1
Jia, Han
1
Jiao, Jinfeng
1
Kaur, Balpreet
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Laverie, Debra A.
1
Li, Hongliu
1
Liu, Xin
1
Lopez, Alberto
1
López, Manuela
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Mieiro, Susana
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Mortazavi, Marjan
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Mpinganjira, Mercy
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Paul, Justin
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Pinho, José Carlos
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Rinaldo, Shannon B.
1
Sharma, Rishi R.
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Shin, Sumin
1
Sicilia, Maria
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
3
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
4
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
7
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
8
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
9
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
10
Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Jia, Han
;
Shin, Sumin
;
Jiao, Jinfeng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10013277407
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