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type_genre:"Article in journal"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
42
Virales Marketing
42
Consumer behaviour
27
Konsumentenverhalten
27
Holiday behaviour
19
Urlaubsverhalten
19
Online-Marketing
15
Social Web
15
Social web
15
Customer satisfaction
14
Kundenzufriedenheit
14
Tourism
13
Tourismus
13
Dienstleistungsqualität
12
Service quality
12
Hotel industry
11
Hotellerie
11
Beziehungsmarketing
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Tourism industry
8
Tourism marketing
8
Tourismusmarketing
8
Tourismuswirtschaft
8
Confidence
6
E-commerce
6
Electronic Commerce
6
Vertrauen
6
Website
6
China
5
Reisevermittler
5
Travel agency
5
USA
5
United States
5
Destination management
4
Destinationsmanagement
4
Emotion
4
revisit intention
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Article in journal
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15
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English
15
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Law, Chun Hung Roberts
2
Schuckert, Markus
2
Cantoni, Lorenzo
1
Chen, Chihchien
1
Chen, Wenbo
1
Creevey, Dean
1
Croy, Glen
1
De Pietro, Marianna
1
Ding, Xiaojie
1
Gao, Baojun
1
Huang, Chung-Ching
1
Inversini, Alessandro
1
Jiang, Xiangmei
1
Jin, Seunga Venus
1
Kidney, Etain
1
Lee, Mi Kyung
1
Leung, Daniel
1
Liang, Sai
1
Liu, Xianwei
1
Luoh, Hsiang-Fei
1
Ma, Jing
1
Mair, Judith
1
Mate, Mani Jeremiah
1
Mehta, Glenn
1
Niu, Yixuan
1
Niu, Yongge
1
Park, Han Woo
1
Phua, Joe
1
Pratt, Stephen
1
Scott, Noel
1
Shen, Han
1
Shu, Mengya
1
Tham, Aaron
1
Trupp, Alexander
1
Tsaur, Sheng-Hshiung
1
Wang, Cheng Lu
1
Wu, Jianzu
1
Wu, Luorong
1
Wu, Shinyi
1
Xie, Karen L.
1
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Journal of travel and tourism marketing
Journal of business research : JBR
77
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
33
Journal of marketing communications
31
Electronic commerce research
29
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
15
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1
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
2
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
3
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
4
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
5
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
6
From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Lee, Mi Kyung
;
Yoon, Ho Young
;
Park, Han Woo
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1143-1154
Persistent link: https://www.econbiz.de/10011758888
Saved in:
7
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
8
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
9
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
10
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
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