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type_genre:"Article in journal"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
68
Virales Marketing
68
Consumer behaviour
33
Konsumentenverhalten
33
Social Web
30
Social web
30
Online-Marketing
27
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19
Hotellerie
19
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17
Online-Handel
17
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17
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16
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Okumus, Fevzi
4
Bilgihan, Anil
3
Kim, Jong Min
2
Kirilenko, Andrei
2
Li, Gang
2
Li, Hengyun
2
Avello, Maria
1
Barreda, Albert
1
Benckendorff, Pierre
1
Bi, Jian-Wu
1
Boo, Soyoung
1
Borghi, Matteo
1
Bradley, Graham L.
1
Busser, James A.
1
Chang, Chun-Tuan
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1
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1
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1
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1
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1
Dedeoğlu, Bekir Bora
1
Dibb, Sally
1
Du, Qianzhou
1
Fan, Alei
1
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1
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1
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1
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1
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1
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1
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Tourism management : research, policies, practice
Journal of business research : JBR
77
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
31
Electronic commerce research
29
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Chen, Dongzhi
;
Zhang, Wei
;
Bi, Jian-Wu
;
Zhang, Hanqin Qiu
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457564
Saved in:
3
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
4
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
5
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
6
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
7
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
8
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Saved in:
9
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
10
Differences in online reviews caused by distribution channels
Kim, Jong Min
;
Hyun, Soonchul
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012417958
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