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type_genre:"Article in journal"
~person:"Case, F. Mark"
~person:"Fernandes, Daniel"
~person:"Sinkovics, Rudolf R."
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International marketing research
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Case, F. Mark
Fernandes, Daniel
Sinkovics, Rudolf R.
Alon, Ilan
2
Cavusgil, S. Tamer
2
Diamantopoulos, Adamantios
2
Huff, Lenard C.
2
Jean, Ruey-Jer Bryan
2
Kim, Daekwan
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Sarstedt, Marko
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International marketing review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Advancing the international marketing research agenda with innovative methodologies
Sinkovics, Rudolf R.
(
ed.
);
Jean, Ruey-Jer Bryan
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011486947
Saved in:
2
An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark
;
Ford, John B.
;
Markowski, Edward P.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10009729467
Saved in:
3
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
Saved in:
4
Overcoming export manufacturers' dilemma in international expansion
Wu, Fang
;
Sinkovics, Rudolf R.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
2
,
pp. 283-302
Persistent link: https://www.econbiz.de/10003460306
Saved in:
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