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type_genre:"Article in journal"
~subject:"Einzelhandel"
~subject:"Marktforschung"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Einzelhandelsmarketing"
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Einzelhandel
Marktforschung
Handelsmarketing
157
Retail marketing
157
Retail trade
55
Deutschland
45
Germany
45
Consumer behaviour
42
Konsumentenverhalten
42
Beziehungsmarketing
33
Relationship marketing
33
Theorie
32
Theory
32
Distribution channel
17
Vertriebsweg
17
Handelsmarke
15
Store brand
15
Brand management
12
Food retailing
12
Handelsmanagement
12
Lebensmitteleinzelhandel
12
Lieferantenmanagement
12
Markenführung
12
Retail management
12
Supplier relationship management
12
Strategisches Management
10
Category Management
9
Category management
9
Marketing management
9
Marketingmanagement
9
Competitive strategy
8
Erfolgsfaktor
8
Großbritannien
8
Handel
8
Online retailing
8
Online-Handel
8
Success factor
8
United Kingdom
8
Wettbewerbsstrategie
8
Market research
7
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Undetermined
11
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Article
47
Book / Working Paper
14
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Article in journal
Aufsatzsammlung
Aufsatz im Buch
50
Book section
50
Aufsatz in Zeitschrift
48
Hochschulschrift
29
Thesis
29
Collection of articles of several authors
21
Sammelwerk
21
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
9
Bibliography included
9
Konferenzschrift
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Handbook
5
Handbuch
5
Case study
4
Fallstudie
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Lehrbuch
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Arbeitspapier
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3
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2
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1
Guidebook
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
Mikroform
1
Ratgeber
1
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English
44
German
17
Bosnian
1
Author
All
Riekhof, Hans-Christian
5
Swoboda, Bernhard
3
Zentes, Joachim
3
Burke, Raymond R.
2
Krafft, Manfred
2
Mantrala, Murali K.
2
Ahlert, Dieter
1
Alexander, Nicholas
1
Alić, Adi
1
Arnold, Todd J.
1
Bang, Nguyen
1
Bauer, Hans H.
1
Bauer, Thomas
1
Bell, David R.
1
Bijmolt, Tammo H. A.
1
Briggs, Elten
1
Chan, Kara
1
Chang, Chiu-chi Angela
1
Chaniago, Harmon
1
Chen, Zhengyi
1
Chia, Swee-lim
1
Corsten, Daniel
1
Crainer, Stuart
1
D'Andrea, Guillermo
1
Davenport, Thomas H.
1
Dawson, John
1
Dawson, John A.
1
DeVuyst, Cheryl S.
1
Efawati, Yen
1
Emrich, Oliver
1
Favaro, Ken
1
Finnegan, Carol
1
Foscht, Thomas
1
Frey, Ulrich Dirk
1
Gil Saura, Irene
1
Gonzalez-Padron, Tracy
1
Guercini, Simone
1
Görtz, Gunnar
1
Harmon-Kizer, Tracy R.
1
Holzapfel, Andreas
1
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Journal of retailing and consumer services
9
International journal of retail & distribution management
4
Harvard business review : HBR
3
Journal of advertising research
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
Akzente
1
Applied economics
1
Business strategy review
1
Edition Lebensmittel-Zeitung
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Handelsforschung
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of management reviews : IJMR
1
International journal of technology marketing : IJTMkt
1
Jahrbuch Handelsmanagement
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of agricultural & food industrial organization
1
Journal of fashion marketing and management
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Operations management research : OMR ; advancing practice through theory
1
The journal of consumer marketing
1
Zbornik radova, Sarajevo business and economics review
1
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ECONIS (ZBW)
61
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1
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
3
Diversity and rigor trends in retailing research : assessment and guidelines
Finnegan, Carol
;
Runyan, Rodney C.
;
Gonzalez-Padron, Tracy
- In:
International journal of management reviews : IJMR
18
(
2016
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10011543167
Saved in:
4
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
5
Operations management in multi-channel retailing : an exploratory study
Hübner, Alexander
;
Holzapfel, Andreas
;
Kuhn, Heinrich
- In:
Operations management research : OMR ; advancing …
8
(
2015
)
3/4
,
pp. 84-100
Persistent link: https://www.econbiz.de/10011410814
Saved in:
6
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
7
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
8
Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen
;
Klaus, Philipp
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
Saved in:
9
Inventory control in multi-channel retail
Schneider, Frank
;
Klabjan, Diego
- In:
European journal of operational research : EJOR
227
(
2013
)
1
,
pp. 101-111
Persistent link: https://www.econbiz.de/10009723493
Saved in:
10
How store brands build retailer brand image
Kremer, Florence
;
Viot, Catherine
- In:
International journal of retail & distribution management
40
(
2012
)
7
,
pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
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