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type_genre:"Article in journal"
~subject:"Emotion"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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The journal of brand management : an international journal
6
International journal of hospitality management
5
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Tourism management : research, policies, practice
4
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3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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European journal of marketing : EJM
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Sport management review
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Erfurter Hefte zum angewandten Marketing
1
European Sport management quarterly : ESMQ
1
Gadjah Mada international journal of business
1
Global journal of business research : GJBR
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Industrial marketing management : the international journal for industrial and high-tech firms
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Informationen zur Raumentwicklung : IzR
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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ECONIS (ZBW)
98
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
The development of Kansei-based work events scale
Nor Hafizah Ibrahim
;
Zafir Khan Mohamed Makhbul
;
Ayob, …
- In:
The South East Asian journal of management
17
(
2023
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10014261287
Saved in:
3
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
6
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
7
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
10
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
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