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type_genre:"Article in journal"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Multi-channel marketing"
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USA
Multichannel strategy
214
Multikanalvertrieb
214
Beziehungsmarketing
111
Relationship marketing
111
Einzelhandel
103
Retail trade
103
Online retailing
91
Online-Handel
91
Consumer behaviour
74
Konsumentenverhalten
74
Distribution channel
67
Vertriebsweg
67
Omnichannel retailing
30
E-commerce
27
Electronic Commerce
27
Omnichannel
27
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22
Service quality
22
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21
Marketingmanagement
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20
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20
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Lieferkette
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17
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Internet marketing
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Online-Marketing
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omnichannel retailing
12
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omnichannel
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9
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Fulgoni, Gian M.
2
Alamäki, Ari
1
Alber, Laura
1
Alexander, Bethan
1
Blazquez Cano, Marta
1
Bondos, Ilona
1
Chopra, Sunil
1
Christoforou, Tandy
1
Defee, C. Clifford
1
Feddema, Daniek
1
Gibson, Brian J.
1
Gu, Zheyin
1
Hallikainen, Heli
1
Hickman, Ellie
1
Ishfaq, Rafay
1
Kharouf, Husni
1
Laukkanen, Tommi
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Lipsman, Andrew
1
Luo, Xueming
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Tagashira, Takumi
1
Tayi, Giri Kumar
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1
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Journal of advertising research
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Decision
1
Direct marketing : an international journal
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Harvard business review : HBR
1
International journal of electronic commerce : IJEC
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
MIS quarterly
1
Management information systems : mis quarterly
1
Service systems science
1
The international review of retail, distribution and consumer research
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
Theoretical economics letters
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ECONIS (ZBW)
17
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1
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
2
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
3
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
4
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
5
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
6
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
7
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
8
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
9
Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
Saved in:
10
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
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