//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~subject:"USA"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multi-channel marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Multichannel strategy
151
Multikanalvertrieb
151
Beziehungsmarketing
97
Relationship marketing
97
Einzelhandel
91
Retail trade
91
Online retailing
82
Online-Handel
82
Consumer behaviour
67
Konsumentenverhalten
67
Distribution channel
60
Vertriebsweg
60
Omnichannel retailing
29
E-commerce
26
Electronic Commerce
26
Omnichannel
25
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Lieferkette
18
Supply chain
18
United States
16
Customer analysis
15
Kundenanalyse
15
Marketing management
13
Marketingmanagement
13
Customer experience
11
omnichannel
10
omnichannel retailing
10
Bibliometrics
8
Bibliometrie
8
Brand management
8
Channel integration
8
Internet marketing
8
Markenführung
8
Online-Marketing
8
retail operations
8
Customer service
7
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
12
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Working Paper
Aufsatz in Zeitschrift
14
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
16
Author
All
Fulgoni, Gian M.
2
Jerath, Kinshuk
2
Kumar, Anuj
2
Netessine, Serguei
2
Alamäki, Ari
1
Alber, Laura
1
Bondos, Ilona
1
Chopra, Sunil
1
Defee, C. Clifford
1
Feddema, Daniek
1
Gibson, Brian J.
1
Gu, Zheyin
1
Hallikainen, Heli
1
Hickman, Ellie
1
Ishfaq, Rafay
1
Kharouf, Husni
1
Laukkanen, Tommi
1
Lipsman, Andrew
1
Luo, Xueming
1
Minami, Chieko
1
Piotrowicz, Wojciech
1
Qu, Zhe
1
Raja, Uzma
1
Sekhon, Harjit
1
Tagashira, Takumi
1
Tayi, Giri Kumar
1
Yen, Yung-Shen
1
Zeng, Fue
1
Zhang, Yuchi
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
2
Journal of advertising research
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Decision
1
Direct marketing : an international journal
1
Harvard business review : HBR
1
International journal of electronic commerce : IJEC
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
MIS quarterly
1
Management information systems : mis quarterly
1
The international review of retail, distribution and consumer research
1
Theoretical economics letters
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
2
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
3
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
4
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
5
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
6
An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei
;
Jerath, Kinshuk
;
Kumar, Anuj
-
2014
-
Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
Saved in:
7
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
-
2014
-
Rev. vers. of 2012/73/TOM
Persistent link: https://www.econbiz.de/10010387780
Saved in:
8
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
9
Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
Saved in:
10
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->