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type_genre:"Bibliography included"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Advertising effects
Fernsehprogramm
370
Television programme
366
USA
92
United States
92
Fernsehen
63
Television
61
Deutschland
54
Germany
54
Fernsehwerbung
50
Television advertising
50
Werbewirkung
48
Media usage
47
Mediennutzung
47
Consumer behaviour
34
Konsumentenverhalten
34
Theorie
32
Theory
32
Fernsehsender
30
Television industry
30
Professional sports
28
Profisport
28
Sportveranstaltung
28
Product Placement
27
Product placement
27
Sport event
27
Competition
22
Wettbewerb
22
Broadcasting policy
21
Film industry
21
Filmwirtschaft
21
Rundfunkpolitik
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Football
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Fußball
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Großbritannien
20
United Kingdom
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Sport
19
Sports
18
Commercial television
16
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Article
48
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Bibliography included
Aufsatz in Zeitschrift
Aufsatzsammlung
Article in journal
48
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6
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4
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Romaniuk, Jenni
4
Kent, Robert J.
3
Pelsmacker, Patrick de
3
Beal, Virginia
2
Cauberghe, Verolien
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Jayapal, Jegan
2
Matthes, Jörg
2
Natarajan, Thamaraiselvan
2
Russell, Cristel Antonia
2
Swaminathan, Srinivasan
2
Tessitore, Tina
2
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Beasley, Fred
1
Bellman, Steven
1
Best, Sabine
1
Blohm, Inga
1
Calder, Bobby J.
1
Chan, Fong Yee
1
Cho, Yoon C.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Eagle, Lynne C.
1
Filkov, German
1
Galak, Jeff
1
Goos, Peter
1
Gray, David Michael
1
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Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
European journal of marketing : EJM
3
Journal of marketing communications
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Arts and the market
1
Economic development : journal of the Institute of Economics, Skopje
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Sport management review
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
48
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1
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
4
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
5
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
6
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
7
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
8
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
9
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
10
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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