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type_genre:"Case study"
type_genre:"Sammlung"
~person:"Homburg, Christian"
~person:"Jacoby, Jacob"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Search: subject_exact:"Theory"
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Theorie
43
Theory
43
Beziehungsmarketing
13
Consumer behaviour
13
Konsumentenverhalten
13
Relationship marketing
13
Lieferantenmanagement
10
Supplier relationship management
10
Deutschland
8
Germany
8
Marketing management
7
Marketingmanagement
7
Beschaffung
4
Beziehungsmanagement
4
Erfolgsfaktor
4
Kundenbindung
4
Marketing-Mix
4
Procurement
4
Success factor
4
Market research
3
Marktforschung
3
Arbeitszufriedenheit
2
Dienstleistungsqualität
2
Empirical method
2
Empirische Methode
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Führungskräfte
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Information behaviour
2
Informationsverhalten
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Job satisfaction
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Managers
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Markenrecht
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2
Risiko
2
Risk
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Service quality
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Strategic management
2
Strategisches Management
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Article
31
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12
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Case study
Sammlung
Article in journal
Fallstudie
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31
Aufsatz im Buch
29
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29
Collection of articles of several authors
22
Sammelwerk
22
Aufsatzsammlung
10
Graue Literatur
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German
31
English
12
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Homburg, Christian
Jacoby, Jacob
Beladi, Hamid
162
Pestieau, Pierre
159
Güth, Werner
155
Creedy, John
149
Phillips, Peter C. B.
142
Lai, Ching-chong
140
Thisse, Jacques-François
133
Nijkamp, Peter
130
Turnovsky, Stephen J.
126
Tirole, Jean
123
Marjit, Sugata
120
Cremer, Helmuth
119
Broll, Udo
118
Frey, Bruno S.
118
Färe, Rolf
116
Long, Ngo Van
116
Mukherjee, Arijit
116
Lambertini, Luca
113
Acemoglu, Daron
111
Jarrow, Robert A.
106
Laporte, Gilbert
106
Cheng, T. C. E.
102
Tsionas, Efthymios G.
102
Laffont, Jean-Jacques
101
Devereux, Michael B.
99
Stiglitz, Joseph E.
99
Gersbach, Hans
98
Kumbhakar, Subal
98
Miceli, Thomas J.
98
Shogren, Jason F.
97
Quiggin, John C.
96
Buchanan, James M.
94
Franses, Philip Hans
94
Gupta, Rangan
93
Lien, Da-hsiang Donald
93
Michel, Philippe
93
Sappington, David Edward Michael
93
Chao, Chi-Chur
92
Andersen, Torben M.
90
Bossert, Walter
90
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Journal of business economics : JBE
9
Legends in consumer behavior
8
Die Betriebswirtschaft : DBW
7
Marketing : ZFP ; journal of research and management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of personal selling & sales management
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Psychology & marketing
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
43
Showing
1
-
10
of
43
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date (oldest first)
1
Incentivizing of inside sales units : the interplay of incentive types and unit structures
Homburg, Christian
;
Morguet, Theresa Roswitha
; …
- In:
Journal of personal selling & sales management
41
(
2021
)
3
,
pp. 181-199
Persistent link: https://www.econbiz.de/10012623645
Saved in:
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
3
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
4
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
5
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
6
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
7
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
8
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
9
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
10
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
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