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type_genre:"Case study"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~type_genre:"Book section"
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Einzelhandel
Event-Marketing
Ladengestaltung
68
Store design
68
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20
Consumer behaviour
19
Konsumentenverhalten
19
Deutschland
13
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Renko, Sanda
3
Capriello, Antonella
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Grewal, Dhruv
2
McIntyre, Charles
2
Riboldazzi, Sabina
2
Weinberg, Peter
2
Acuti, Diletta
1
Alexander, Bethan
1
Bagdare, Shilpa
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Baker, Julie
1
Blazquez Cano, Marta
1
Cohen, Jeffrey A.
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Dennis, Charles
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Diehl, Sandra
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Gregur, Tomislav
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Gröppel-Klein, Andrea
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Jain, Rajnish
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Kühn, Jochen
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Lademann, Rainer
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Lafontaine, Francine
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Levy, Michael
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Maass, Wolfgang
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Melewar, T. C.
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Müller-Hagedorn, Lothar
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Oktay, Büşra
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Pizzi, Gabriele
1
Puccinelli, Nancy M.
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Risch-Kerst, Mandy
1
Roggeveen, Anne L.
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Ruetz, David
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Schröder, Hendrik
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Schweiger, Elisa B.
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Sivadasan, Jagadeesh
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Vannucci, Virginia
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Strategic corporate communication in the digital age
2
Advanced technologies management for retailing : frameworks and cases
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Socio-economic perspectives on consumer engagement and buying behavior
1
The role of innovation and entrepreneurship in economic growth
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Visual merchandising : the image of selling
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
24
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1
The recent evolution of physical retail markets : online retailing, big box stores, and the rise of restaurants
Lafontaine, Francine
;
Sivadasan, Jagadeesh
- In:
The role of innovation and entrepreneurship in economic …
,
(pp. 291-365)
.
2022
Persistent link: https://www.econbiz.de/10013346642
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
5
The sensory dimension of sustainable retailing : analysing in-store green atmospherics
Acuti, Diletta
;
Vannucci, Virginia
;
Pizzi, Gabriele
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 50-83)
.
2020
Persistent link: https://www.econbiz.de/10012226175
Saved in:
6
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
7
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
8
The aural nature of atmosphere in a retail setting
Renko, Sanda
;
Gregur, Tomislav
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 290-311)
.
2017
Persistent link: https://www.econbiz.de/10011647126
Saved in:
9
Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin
Ruetz, David
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 97-119)
.
2017
Persistent link: https://www.econbiz.de/10011738936
Saved in:
10
Erlebnismarketing und Markenschutz - gewerblicher Rechtsschutz von Gestaltungskonzepten für Flagship Stores
Risch-Kerst, Mandy
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011738940
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