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type_genre:"Case study"
~subject:"Einzelhandel"
~subject:"Theorie"
~type_genre:"Book section"
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Advanced technologies management for retailing : frameworks and cases
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Brand research : [an outcome of the second International Conference on Brand Management]
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Emotional, sensory, and social dimensions of consumer buying behavior
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Exploring omnichannel retailing : common expectations and diverse realities
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Fundamentals of marketing research ; Vol. 3
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Handbook of research on customer engagement
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International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
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Logistik Management : innovative Logistikkonzepte ; [... auf der Tagung Logistik Management 2005 ... Die Tagung fand vom 04. bis 06. Oktober 2005 an der Technischen Universität Dresden satt]
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Socio-economic perspectives on consumer engagement and buying behavior
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The role of innovation and entrepreneurship in economic growth
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Visual merchandising : the image of selling
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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The recent evolution of physical retail markets : online retailing, big box stores, and the rise of restaurants
Lafontaine, Francine
;
Sivadasan, Jagadeesh
- In:
The role of innovation and entrepreneurship in economic …
,
(pp. 291-365)
.
2022
Persistent link: https://www.econbiz.de/10013346642
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2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
5
The sensory dimension of sustainable retailing : analysing in-store green atmospherics
Acuti, Diletta
;
Vannucci, Virginia
;
Pizzi, Gabriele
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 50-83)
.
2020
Persistent link: https://www.econbiz.de/10012226175
Saved in:
6
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
7
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
8
The aural nature of atmosphere in a retail setting
Renko, Sanda
;
Gregur, Tomislav
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 290-311)
.
2017
Persistent link: https://www.econbiz.de/10011647126
Saved in:
9
Corridors of consumption : mid-nineteenth century commercial space and the reinvention of downtown
Cohen, Jeffrey A.
- In:
Visual merchandising : the image of selling
,
(pp. 19-36)
.
2016
Persistent link: https://www.econbiz.de/10011584007
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10
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
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