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type_genre:"Fallstudie"
~subject:"Australien"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenwertanalyse"
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Australien
Konsumentenverhalten
Lieferantenmanagement
Customer value
45
Kundenwert
45
Beziehungsmarketing
15
Relationship marketing
15
Deutschland
7
Germany
7
Kundenmanagement
7
Supplier relationship management
7
Theorie
5
Theory
5
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4
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4
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4
Marketingmanagement
4
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4
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4
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2
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2
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2
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2
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31
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29
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29
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24
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18
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Golik Klanac, Nataša
2
Kaplan, Robert S.
2
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1
Hung, Chia-sheng
1
Kilroy, Denis
1
MacDonald, Emma K.
1
Martinez, Veronica
1
Paliwal, Pramod
1
Persson, Andreas
1
Ray Collins
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Schneider, Marvin
1
Singh, Ramendra
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Toossi, Amir
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Tsai, Chih-fong
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European journal of marketing : EJM
2
Customer relations
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of energy sector management : IJESM
1
Journal of Asia Pacific business
1
Journal of business market management : jbm
1
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ECONIS (ZBW)
12
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1
Customer value, shareholder wealth, community wellbeing : a roadmap for companies and investors
Kilroy, Denis
;
Schneider, Marvin
-
2017
Persistent link: https://www.econbiz.de/10011662239
Saved in:
2
Customer value creation behavior
Yi, Youjae
-
2014
Persistent link: https://www.econbiz.de/10010350122
Saved in:
3
Value chain analysis across borders : the case of Australian red lentils to Sri Lanka
Ariyawardana, Anoma
;
Ray Collins
- In:
Journal of Asia Pacific business
14
(
2013
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009741807
Saved in:
4
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
5
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
6
When to drop an unprofitable customer
Kaplan, Robert S.
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 137-141
Persistent link: https://www.econbiz.de/10009537563
Saved in:
7
Wie viel ist der Kunde Wert?
Kaplan, Robert S.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
6
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009538469
Saved in:
8
Customers' value appraisals-suppliers' value propositions interaction process in developing new services : a case study from the natural gas industry
Singh, Ramendra
;
Paliwal, Pramod
- In:
International journal of energy sector management : IJESM
6
(
2012
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009568800
Saved in:
9
Customer value analysis : a two-stage data mining approach
Tsai, Ching-tzu
;
Tsai, Chih-fong
;
Hung, Chia-sheng
- In:
Customer relations
,
(pp. 95-113)
.
2011
Persistent link: https://www.econbiz.de/10008988070
Saved in:
10
Assessing value-in-use : a conceptual framework and exploratory study
MacDonald, Emma K.
;
Wilson, Hugh
;
Martinez, Veronica
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 671-682
Persistent link: https://www.econbiz.de/10009273124
Saved in:
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