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type_genre:"Graue Literatur"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Penetration pricing"
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Low-cost strategy
664
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664
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350
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13
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13
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9
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7
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6
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5
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ECONIS (ZBW)
666
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21
Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers
Fu, Yan-Kai
- In:
Tourism review
78
(
2023
)
6
,
pp. 1433-1451
Persistent link: https://www.econbiz.de/10014511720
Saved in:
22
Evaluation of airline catering supply chain practice effectiveness using fuzzy logic
Rajaratnam, Dhaarsan
;
Sunmola, Funlade
- In:
International journal of productivity and quality …
40
(
2023
)
3
,
pp. 308-339
Persistent link: https://www.econbiz.de/10014431114
Saved in:
23
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
24
Short-haul airline services in Europe and North America : a cross-business model and cross-continental analysis
Klophaus, Richard
;
Yu, Chunyan
- In:
Journal of air transport management
109
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014283376
Saved in:
25
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
26
Optimal selling format considering price discount strategy in live-streaming commerce
Ji, Guojun
;
Fu, Tianyu
;
Li, Shuhao
- In:
European journal of operational research : EJOR
309
(
2023
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10014291582
Saved in:
27
The big three EU Low Cost Carriers before and during the Covid-19 pandemic : network overlaps and airfare effects
Zhang, Hanxiang
;
Czerny, Achim Ingo
;
Grimme, Wolfgang
; …
- In:
Research in transportation economics
97
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014295341
Saved in:
28
Passengers' service perceptions emerging from user-generated content during the pandemic : the case of leading low-cost carriers
Saydam, Mehmet Bahri
;
Olorunsola, Victor Oluwafemi
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
7
,
pp. 1960-1979
Persistent link: https://www.econbiz.de/10014380892
Saved in:
29
Good-looking prices
Ruffle, Bradley J.
;
Sherman, Arie
;
Shtudiner, Ze'ev
-
2020
Persistent link: https://www.econbiz.de/10012168525
Saved in:
30
Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective
Ajeyalemi, Oladipupo
;
Olarewaju, Adeniyi
- In:
Consumer behavior review : CBR
4
(
2020
)
2
,
pp. 66-83
Persistent link: https://www.econbiz.de/10012285273
Saved in:
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