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type_genre:"Sammelwerk"
~person:"Tkaczynski, Aaron"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Forschungsbericht"
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Search: subject_exact:"Clustering approach"
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Cluster analysis
7
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market segmentation
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Tkaczynski, Aaron
MacKinnon, James G.
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Jajuga, Krzysztof
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Webb, Matthew
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Rothgang, Michael
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Brida, Juan Gabriel
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DeSarbo, Wayne
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Lazzeretti, Luciana
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Nielsen, Morten Ørregaard
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Belussi, Fiorenza
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Boitan, Iustina Alina
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Chawla, Deepak
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Gerke, Anna
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Reve, Torger
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Romero Morales, María Dolores
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
3
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
4
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
5
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
6
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
7
Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
Beaumont, Narelle
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
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