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type_genre:"Sammlung"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Leistungssystem-Marketing"
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Business-to-business marketing
Bundling strategy
1,493
Leistungsbündel
1,493
Theorie
358
Theory
358
Industrie
215
Manufacturing industries
215
Preismanagement
209
Pricing strategy
209
Business services
188
Unternehmensdienstleistung
188
Servitization
173
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158
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158
Consumer behaviour
135
Konsumentenverhalten
135
USA
132
United States
132
Business model
123
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123
Lieferantenmanagement
115
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115
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98
Dienstleistungsqualität
90
Service quality
90
Preisdifferenzierung
85
Price discrimination
85
Beziehungsmarketing
78
Relationship marketing
78
Betriebliche Wertschöpfung
77
Value creation
77
Monopol
76
Monopoly
76
Bundling
74
Lieferkette
66
Supply chain
66
B-to-B-Marketing
65
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59
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59
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Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Gebauer, Heiko
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Nordin, Fredrik
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3
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
Bornemann, Torsten
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Brann, Jeremy M.
1
Brege, Staffan
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of business & industrial marketing
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of business-to-business marketing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Psychology & marketing
1
Technology analysis & strategic management
1
The journal of services marketing
1
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ECONIS (ZBW)
65
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65
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
3
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
4
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
5
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
6
Boundary resource interactions in solution networks
Wei, Ruiqi
;
Vize, Roisin
;
Geiger, Susi
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
Saved in:
7
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
8
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
9
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
10
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
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