//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Statistik"
~subject:"Store flyers"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Store flyers"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Store flyers
Promotional materials
96
Werbemittel
96
Consumer behaviour
19
Deutschland
19
Germany
19
Konsumentenverhalten
19
Market research
15
Marktforschung
15
USA
15
United States
15
Media usage
13
Mediennutzung
13
Advertising effects
11
East Germany
11
Ostdeutschland
11
Werbewirkung
11
Sales promotion
9
Theorie
9
Theory
9
Verkaufsförderung
9
Einzelhandel
8
Retail trade
8
Advertising
7
Psychology of advertising
7
Werbepsychologie
7
Werbung
7
Zielgruppe
6
Brand image
4
Food retailing
4
Lebensmitteleinzelhandel
4
Markenimage
4
Preismanagement
4
Pricing strategy
4
Rabatt
4
Rebate
4
Verbraucherverhalten
4
Hörfunkwerbung
3
Internet marketing
3
Marketing management
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Statistik
Article in journal
Übersichtsarbeit
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
2
Alvarez, Antonio M.
1
Barrales-Molina, Vanesa
1
Boto-García, David
1
D'Attoma, Ida
1
Deleersnyder, Barbara
1
Gauri, Dinesh Kumar
1
Gedenk, Karen
1
Gijsbrechts, Els
1
Huertas-Garcia, Rubén
1
Ieva, Marco
1
Keller, Wiebke
1
Lin, Arjen van
1
Pancras, Joseph
1
Prediger, Maciel
1
Ratchford, Brian Thomas
1
Simon, Françoise
1
Talukdar, Debabrata
1
Widdecke, Kai Arne
1
Ziliani, Cristina
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
3
Modelling the effect of store flyers on supermarket sales : an application to olive oil demand
Boto-García, David
;
Alvarez, Antonio M.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238363
Saved in:
4
Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Prediger, Maciel
;
Huertas-Garcia, Rubén
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012115120
Saved in:
5
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
6
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
7
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
8
The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
Saved in:
9
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->