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ECONIS (ZBW)
16
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
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3
Virtual influencers and data privacy : introducing the multi-privacy paradox
Liyanaarachchi, Gajendra
;
Mifsud, Matthieu
;
Viglia, …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014550351
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4
Knowledge collaboration, firm productivity and innovation : a critical assessment
Audretsch, David B.
;
Belitski, Maksim
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014544987
Saved in:
5
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
6
International relations in international business research : a review and research agenda
Han, Xia
;
Lukoianove, Tatiana
;
Zhao, Shasha
;
Liu, Xiaohui
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548078
Saved in:
7
Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
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8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
10
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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