Sachdev, Harash; Sauber, Matthew H. - In: Cogent business & management 10 (2023) 3, pp. 1-17
This study investigates Chinese consumers' interaction with retail employees and the effects on shopping experience …, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer … experience, builds consumer trust, and improves loyalty. The study displays how customer trust mediates the effect of employee …