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Beziehungsmarketing
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ECONIS (ZBW)
155
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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2
Behind the scenes of bad news messages to private customers : a qualitative analysis of writing at work in insurance companies and telecommunications service providers in Austria,...
Pizzedaz, Barbara
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2022
Persistent link: https://www.econbiz.de/10014441361
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3
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
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4
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
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2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
5
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
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2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
6
Overcoming pivotal challenges in strategic international management : leveraging customer information in customer-firm relationships and building ambidextrous organizations through...
Schumacher, Christopher
-
2022
Persistent link: https://www.econbiz.de/10013188038
Saved in:
7
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
8
Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne
-
2022
Persistent link: https://www.econbiz.de/10013332142
Saved in:
9
Analysis of the impact of customer experience management among B2B companies in the construction industry : MBA Master's Thesis
Hasan, Sarim Mehtab
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2022
Persistent link: https://www.econbiz.de/10014380165
Saved in:
10
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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