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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of retailing and consumer services"
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Brand
134
Markenartikel
134
Consumer behaviour
121
Konsumentenverhalten
121
Brand management
120
Markenführung
120
Brand image
76
Markenimage
76
Beziehungsmarketing
49
Relationship marketing
49
Einzelhandel
34
Retail trade
34
Handelsmarke
25
Store brand
25
Brand loyalty
22
Markentreue
20
Social Web
17
Social web
17
Preismanagement
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Pricing strategy
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Customer satisfaction
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Internet marketing
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Online-Marketing
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Confidence
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Einzelhandelspreis
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Retail price
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Vertrauen
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Advertising effects
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Brand experience
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Viral marketing
9
Virales Marketing
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Werbewirkung
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Brand love
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Marketing management
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Marketingmanagement
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Dawes, John
4
Dhir, Amandeep
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Kumar, Vikas
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Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Casidy, Riza
2
Duan, Yongrui
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Dwivedi, Abhishek
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Hong, EunPyo
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Huang, Zongsheng
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Japutra, Arnold
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Katsumata, Sotaro
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Konuk, Faruk Anıl
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Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
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Quach, Sara
2
Rubio Benito, Natalia
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Septianto, Felix
2
Shao, Wei
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Thaichon, Park
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Tran, Trang P.
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Abril Barrie, Carmen
1
Adamczyk, Grzegorz
1
Ahmad, Anees
1
Al-Monawer, Nasser
1
Alharbi, Fatimah
1
Anesbury, Zachary
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Appiah, Dominic
1
Arizal N
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Brand management in emerging markets : theories and practice
Journal of retailing and consumer services
Journal of business research : JBR
215
The journal of brand management : an international journal
145
The journal of product & brand management
130
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing : EJM
26
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of advertising research
22
International journal of market research
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of the Academy of Marketing Science
20
International journal of advertising : the review of marketing communications
19
Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
18
International journal of advertising : the quarterly review of marketing communications
17
International marketing review
17
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Springer eBook Collection
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
15
Business horizons
14
Global business review
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
14
Journal of hospitality marketing & management
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ECONIS (ZBW)
134
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1
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
6
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
7
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
10
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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