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~isPartOf:"Business horizons"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Social web"
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Business horizons
Journal of travel and tourism marketing
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15
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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1
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
2
Strategies for the successful implementation of augmented reality
Berman, Barry
;
Pollack, Debra
- In:
Business horizons
64
(
2021
)
5
,
pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Saved in:
3
Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention
Choi, Youngjoon
;
Hickerson, Benjamin
;
Lee, Jin-soo
- In:
Journal of travel and tourism marketing
35
(
2018
)
3
,
pp. 320-335
Persistent link: https://www.econbiz.de/10011886095
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
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