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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Online-Shopping"
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Online retailing
53
Online-Handel
53
Consumer behaviour
48
Konsumentenverhalten
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Internet marketing
31
Online-Marketing
31
E-commerce
29
Electronic Commerce
29
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Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
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Werbewirkung
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Giraldi, Janaina de Moura Engracia
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Cogent business & management
International journal of internet marketing and advertising : IJIMA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
313
Journal of business research : JBR
153
Electronic commerce research
96
Journal of internet commerce
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Information systems research : ISR
57
European journal of operational research : EJOR
55
SpringerLink / Bücher
54
International journal of hospitality management
50
International journal of production economics
48
Transportation research / E : an international journal
48
Journal of retailing
47
International journal of retail and distribution management
44
Journal of management information systems : JMIS
44
Asia Pacific journal of marketing and logistics
41
Technological forecasting & social change : an international journal
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
39
Springer eBook Collection
39
International journal of production research
37
International journal of electronic marketing and retailing : IJEMR
35
Manufacturing & service operations management : M & SOM
35
Information systems and e-business management : ISeB
32
International journal of e-business research : an official publication of the Information Resources Management Association
32
The international review of retail, distribution and consumer research
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of consumer studies
27
International journal of business information systems : IJBIS
25
International journal of electronic commerce : IJEC
25
International journal of electronic business : IJEB
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
International journal of retail & distribution management
23
Tourism management : research, policies, practice
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
22
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
22
Discussion papers / CEPR
21
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ECONIS (ZBW)
53
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1
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
2
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
3
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
4
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
5
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
6
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
7
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
8
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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