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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Internet marketing"
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Internet marketing
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Bonilla Quijada, María del Rocío
2
Corrons, August
2
Ayodele, Ivett
1
Bicak, Ibrahim
1
Bonuke, Ronald
1
Caruana, Albert
1
Cassar, Mario
1
Chowdhury, Sabirah
1
Clements, Michael P.
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Condie, Jenna Marie
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Cooper, Anna Mary
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Del Olmo Arriaga, Josep Lluis
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Djihane Ammari
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Galan, Mianda
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Muhammad Tahir Jan
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Olmo, José Luis del
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Perea Muñoz, Eva
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing education : JME
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Paradigm : the journal of Institute of Management Technology
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in accounting education : teaching and curriculum innovations
1
American economic journal
1
Arts and the market
1
Asia-Pacific journal of business administration
1
Business horizons
1
Entrepreneurship and enterprise development in Africa
1
Eurasian business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise network management : IJENM
1
International journal of management concepts and philosophy : IJMCP
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of small business and enterprise development
1
Management research review
1
Services marketing quarterly
1
Technological forecasting & social change : an international journal
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
Young consumers : insight and ideas for responsible marketers
1
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Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
2
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
3
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
4
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
5
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
6
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
7
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
8
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
9
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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