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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
Consumer behaviour
52
Konsumentenverhalten
52
Markenführung
50
Brand image
37
Markenimage
37
Brand
26
Markenartikel
26
Marketing management
21
Marketingmanagement
21
Beziehungsmarketing
16
Relationship marketing
16
Corporate reputation
11
Firmenimage
11
Public relations
9
Öffentlichkeitsarbeit
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Branding
8
Corporate Social Responsibility
8
Corporate social responsibility
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Advertising effects
7
Brand equity
7
Internet marketing
7
Online-Marketing
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Social Web
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Social web
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Werbewirkung
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Advertising
6
Brand architecture
6
Corporate culture
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Emotion
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Firm performance
6
Innovation
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Markenarchitektur
6
Preismanagement
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Pricing strategy
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Unternehmenserfolg
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Unternehmenskultur
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Corporate branding
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51
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Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Round, Griff
2
Schroeder, Jonathan E.
2
Sok, Phyra
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Allen, Douglas E.
1
Anselmsson, Johan
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Balmer, John M. T.
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Balmern, John M. T.
1
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Burmann, Christoph
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1
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Confos, Nicolla
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Dann, Stephen
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European journal of marketing : EJM
Journal of business research : JBR
711
SpringerLink / Bücher
509
The journal of brand management : an international journal
274
Journal of retailing and consumer services
261
The journal of product & brand management
234
Springer eBook Collection
181
Technological forecasting & social change : an international journal
135
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
106
Small business economics : an international journal
101
World Bank E-Library Archive
95
Asia Pacific journal of marketing and logistics
84
International journal of entrepreneurship and small business : IJESB
81
Journal of marketing communications
80
Small business economics : an entrepreneurship journal
77
International business review : the official journal of the European International Business Academy
73
International journal of innovation management
72
Journal of strategic marketing
72
Journal of small business and enterprise development
71
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
67
The journal of business & industrial marketing
67
Tourism management : research, policies, practice
64
International entrepreneurship and management journal
62
Psychology & marketing
62
Research
62
Springer eBook Collection / Business and Economics
62
International marketing review
61
Journal of small business and entrepreneurship : JSBE
60
Global business review
59
International journal of advertising : the review of marketing communications
59
Edward Elgar E-Book Archive
54
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
53
Applied economics
52
Innovatives Markenmanagement
52
International journal of production economics
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International small business journal : researching entrepreneurship
51
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ECONIS (ZBW)
51
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1
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin
;
Mohan, Mayoor
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Saved in:
7
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
8
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
9
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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