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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Konsumentenverhalten
Mobile communications
13
Mobilkommunikation
13
Consumer behaviour
11
Mobile Business
9
Mobile business
9
Advertising
6
Innovation adoption
6
Innovationsakzeptanz
6
Internet marketing
6
Mobile Marketing
6
Mobile marketing
6
Online-Marketing
6
Werbung
6
Advertising effects
5
Mobile phone
5
Mobiltelefon
5
Werbewirkung
5
Mobile Anwendung
4
Mobile application
4
mobile advertising
4
Customer satisfaction
3
Kundenzufriedenheit
3
Beziehungsmarketing
2
China
2
Relationship marketing
2
SMS
2
Social Web
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Social web
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Beijing
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COVID-19
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Confidence
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Coronavirus
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Cultural identity
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Data protection
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Dienstleistungssektor
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English
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Elwalda, Abdulaziz
2
Erkan, Ismail
2
Rahman, Mushfiqur
2
Acikgoz, Fulya
1
Aghniadi
1
Amalia, Fatya Alty
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Birch, Nancy J.
1
Brien, Anthony
1
Culver, Jeffrey N.
1
Dean, David
1
Doğan, Seden
1
Gupta, Priyanka
1
Jiang, Pingjun
1
Kini, Ranjan B.
1
Livas, Christos
1
Mohd Suki, Norazah
1
Nardali, Sinan
1
Nasution, Reza Ashari
1
Olarte-Pascual, Cristina
1
Parsad, Chandan
1
Pierce, Meghan
1
Ponce, Soledad
1
Prashar, Sanjeev
1
Skotis, Apostolos
1
Suhartanto, Dwi
1
Tesfom, Goitom
1
Ugalde, Cecilia
1
Vijay, T. Sai
1
Zhao-Serrano, Qianyu
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
48
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Journal of business research : JBR
13
Information systems research : ISR
10
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of bank marketing
6
International journal of contemporary hospitality management
6
International journal of services, economics and management
6
Global business review
5
International journal of business excellence : IJBEX
5
Journal of hospitality marketing & management
5
Journal of internet commerce
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
The journal of services marketing
5
The marketing review
5
Information systems and e-business management : ISeB
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing
4
Journal of marketing research
4
Journal of vacation marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Service business
4
Services marketing quarterly
4
SpringerLink / Bücher
4
The international journal of bank marketing : IJBM
4
The service industries journal
4
Young consumers : insight and ideas for responsible marketers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
3
International journal of retail & distribution management
3
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ECONIS (ZBW)
11
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1
Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi
;
Dean, David
;
Mohd Suki, Norazah
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
Saved in:
2
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
3
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
4
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
5
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Saved in:
6
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
7
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
8
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
9
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
10
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
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