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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of strategic marketing"
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Konsumentenverhalten
Mobile communications
14
Mobilkommunikation
14
Consumer behaviour
10
Customer satisfaction
6
Kundenzufriedenheit
6
Mobile Anwendung
6
Mobile Business
6
Mobile application
6
Mobile business
6
Innovation adoption
5
Innovationsakzeptanz
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising
3
Internet marketing
3
Online-Marketing
3
Werbung
3
Advertising effects
2
Dienstleistungsqualität
2
Mobile Marketing
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
2
Service quality
2
Social Web
2
Social web
2
Telecommunications industry
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Telekommunikationssektor
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Werbewirkung
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Apps
1
Australia
1
Australien
1
Brand image
1
Brasilien
1
Brazil
1
COVID-19
1
Confidence
1
Coronavirus
1
Customer Loyalty
1
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Acikgoz, Fulya
1
Amalia, Fatya Alty
1
Apostolos, Giovanis
1
Birch, Nancy J.
1
Brien, Anthony
1
Culver, Jeffrey N.
1
Dean, David
1
Dinsmore, John
1
Diwan, Saloni Pawan
1
Dugan, Riley G.
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Gupta, Priyanka
1
Kitchen, Philip James
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lim, Weng Marc
1
Martin, Roy
1
Mohd Suki, Norazah
1
Norbani Che Ha
1
Parsad, Chandan
1
Ponce, Soledad
1
Poulis, Athanasios
1
Prashar, Sanjeev
1
Rahman, Mushfiqur
1
Rasul, Tareq Faizur
1
Rizomyliotis, Ioannis
1
Saroha, Rituraj
1
Soleimani, Samaneh
1
Suhartanto, Dwi
1
Tesfom, Goitom
1
Ugalde, Cecilia
1
Vijay, T. Sai
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Wijeratne, Aaron
1
Wright, Scott A.
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International journal of technology marketing : IJTMkt
Journal of strategic marketing
Journal of retailing and consumer services
48
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Journal of business research : JBR
13
Information systems research : ISR
10
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of bank marketing
6
International journal of contemporary hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of services, economics and management
6
Global business review
5
International journal of business excellence : IJBEX
5
Journal of hospitality marketing & management
5
Journal of internet commerce
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
The journal of services marketing
5
The marketing review
5
Information systems and e-business management : ISeB
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing
4
Journal of marketing research
4
Journal of vacation marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Service business
4
Services marketing quarterly
4
SpringerLink / Bücher
4
The international journal of bank marketing : IJBM
4
The service industries journal
4
Young consumers : insight and ideas for responsible marketers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
3
International journal of retail & distribution management
3
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ECONIS (ZBW)
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1
Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi
;
Dean, David
;
Mohd Suki, Norazah
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
Saved in:
2
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
3
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
4
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Saved in:
5
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
6
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
7
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
8
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
9
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
10
Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James
;
Martin, Roy
;
Norbani Che Ha
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
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