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Consumer behaviour
1,615
Konsumentenverhalten
1,615
Brand management
370
Markenführung
370
Beziehungsmarketing
335
Relationship marketing
335
Brand image
324
Markenimage
324
Brand
201
Social Web
197
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196
Internet marketing
181
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Customer satisfaction
177
Kundenzufriedenheit
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Online retailing
140
Online-Handel
140
Emotion
139
Dienstleistungsqualität
134
Service quality
134
Luxury goods
131
Luxusgüter
131
Viral marketing
119
Virales Marketing
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Advertising effects
112
Werbewirkung
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Personality psychology
104
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Urlaubsverhalten
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Retail trade
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1,615
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Han, Heesup
30
Ko, Eunju
13
Valette-Florence, Pierre
12
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Hwang, Jinsoo
10
Laroche, Michel
10
Balaji, M. S.
9
Cleveland, Mark
9
Seo, Yuri
9
Septianto, Felix
9
Choi, Jeonghye
8
Filieri, Raffaele
8
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Richard, Marie-Odile
8
Shukla, Paurav
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Kim, Insin
7
Kim, Seongseop
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Yu, Jongsik
7
Behl, Abhishek
6
Chaney, Damien
6
Das, Gopal
6
Ibáñez-Sánchez, Sergio
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Lim, Weng Marc
6
Liu, Martin J.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
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Journal of business research : JBR
Journal of travel and tourism marketing
Journal of retailing and consumer services
1,535
International journal of hospitality management
518
SpringerLink / Bücher
342
International journal of consumer studies
319
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
216
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
1,615
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
3
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
4
How new technology impacts airport's service quality and behavioral intentions
Hong, Seock-Jin
;
Purtell, Clinton
;
Chung, Jin-young
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10014513638
Saved in:
5
Will sensory impressions drive the intention to revisit? : an empirical study in the rural tourism
Lu, Wenjing
;
Low Mei Peng
;
Wai Mun Yeong
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 292-306
Persistent link: https://www.econbiz.de/10014513644
Saved in:
6
Effects of foodservice consumers' perceptions of face recognition payment on attitude, desire, and behavioral intentions : a cross-cultural study
Joo, Kyuhyeon
;
Kim, Jungsun
;
Hwang, Jinsoo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 359-376
Persistent link: https://www.econbiz.de/10014513648
Saved in:
7
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
8
Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
Saved in:
9
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
10
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
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