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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
16
Konsumentenverhalten
16
Luxury goods
10
Luxusgüter
10
Brand management
9
Markenführung
9
Internet marketing
7
Online-Marketing
7
Fashion
6
Mode
6
Brand
4
Markenartikel
4
Beziehungsmarketing
3
Luxury
3
Nachhaltiger Konsum
3
Nachhaltigkeit
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Relationship marketing
3
Social Web
3
Social web
3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Balance theory
2
Brand image
2
Consumer behavior
2
Digital marketing
2
Luxury brand
2
Luxury brands
2
Markenimage
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Marketing management
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Marketingmanagement
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Textile distribution
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Anterior cingulate cortex
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16
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16
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Gierl, Heribert
Ko, Eunju
Valette-Florence, Pierre
12
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Laroche, Michel
10
Balaji, M. S.
9
Cleveland, Mark
9
Seo, Yuri
9
Septianto, Felix
9
Choi, Jeonghye
8
Filieri, Raffaele
8
Richard, Marie-Odile
8
Shukla, Paurav
8
Arslanagic-Kalajdzic, Maja
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Behl, Abhishek
6
Das, Gopal
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Liu, Martin J.
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Paul, Justin
6
Sharma, Piyush
6
Spielmann, Nathalie
6
Teng, Lefa
6
Aiello, Gaetano
5
Chaney, Damien
5
Chen, Qimei
5
Christodoulides, George
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Ibáñez-Sánchez, Sergio
5
Japutra, Arnold
5
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
16
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
5
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
9
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
10
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
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