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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
7
Konsumentenverhalten
7
Product information
7
Produktinformation
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Viral marketing
3
Virales Marketing
3
Eating habit
2
Ernährungsverhalten
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Information behaviour
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Online retailing
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Bao, Forrest S.
1
Cai, Weidong
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Camilleri, Adrian R.
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Chen, Tianwen
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Chrysochou, Polymeros
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Corneille, Olivier
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Cui, Geng
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Dörnyei, Krisztina Rita
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Jai, Tun-Min
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James, Russell N.
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Krystallis, Athanasios
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Li, Chunyu
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Peng, Ling
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing letters : a journal of research in marketing
The journal of consumer marketing
Journal of business research : JBR
14
Information systems research : ISR
6
Journal of food products marketing
6
Food policy : economics planning and politics of food and agriculture
5
International journal of hospitality management
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of internet commerce
5
Journal of retailing
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
SpringerLink / Bücher
4
Discussion paper / Centre for Economic Policy Research
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Journal of economic behavior & organization : JEBO
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Omega : the international journal of management science
3
American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of health economics
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Medienmanagement und E-Business
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
American economic review
1
American journal of agricultural economics
1
Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
2
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
3
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
4
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
5
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
6
The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick
;
Werle, Carolina O. C.
;
Corneille, Olivier
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
Saved in:
7
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
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