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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Mobile application"
~subject:"United States"
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Mobile application
United States
Mobile Anwendung
6
Mobile Business
5
Mobile business
5
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Mobilkommunikation
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
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Mobile marketing
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Choi, Jeonghye
1
Hong, Zhao
1
Kalyanam, Kirthi
1
Kim, Jeeyeon
1
Kim, Mingyung
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Liu, Huan
1
Lobschat, Lara
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Noort, Guda van
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Pauwels, Koen
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Peng, Chenming
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Reijmersdal, Eva A. van
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Shi, Savannah Wei
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Trivedi, Minakshi
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
41
Journal of business research : JBR
26
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
16
International journal of business information systems : IJBIS
13
Information systems research : ISR
12
Apps management and e-commerce transactions in real-time
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of hospitality management
7
International journal of networking and virtual organisations : IJNVO
7
International journal of retail and distribution management
7
Journal of hospitality marketing & management
7
Marketing intelligence & planning
7
Psychology & marketing
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of consumer studies
5
Journal of education for business
5
Journal of management information systems : JMIS
5
Journal of marketing
5
Journal of marketing communications
5
Service business
5
Springer eBook Collection
5
Tourism management perspectives : TMP
5
Economic research
4
International journal of contemporary hospitality management
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of innovation and technology management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of hospitality and tourism insights
4
Research
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Advances in medical technologies and clinical practice (AMTCP) book series
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Decision sciences
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ECONIS (ZBW)
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
5
Touchable apps : exploring the usage of touch features and their impact on engagement
Shi, Savannah Wei
;
Kalyanam, Kirthi
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 43-59
Persistent link: https://www.econbiz.de/10011949548
Saved in:
6
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
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