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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Communication"
~subject:"Online-Handel"
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Search: subject_exact:"Soziale Medien"
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Communication
Online-Handel
Social Web
59
Social web
59
Internet marketing
43
Online-Marketing
43
Consumer behaviour
38
Konsumentenverhalten
38
Viral marketing
21
Virales Marketing
21
social media
21
Advertising effects
15
Brand management
15
Markenführung
15
Werbewirkung
15
Beziehungsmarketing
13
Brand image
13
Markenimage
13
Relationship marketing
13
Advertising
8
Marketing management
7
Marketingmanagement
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Social network
7
Soziales Netzwerk
7
Werbung
7
Brand
5
Confidence
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Markenartikel
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Online retailing
5
Public relations
5
Social media
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Vertrauen
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advertising
5
engagement
5
Öffentlichkeitsarbeit
5
Facebook
4
Personality psychology
4
Persönlichkeitspsychologie
4
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4
brand attitude
4
trust
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8
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English
8
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Bergiel, Blaise
1
Buchanan-Oliver, Margo
1
Erkan, Ismail
1
Evans, Chris
1
Fitzgerald, Emma May
1
Hammick, Jinhyon Kwon
1
Hazari, Sunil
1
Ju, Ilyoung
1
Lee, Arturo
1
Lew, Zijian
1
Mathur, Smriti
1
Miller, Jessica
1
Muralidharan, Sidharth
1
Pang, Augustine
1
Sethna, Beheruz N.
1
Shin, Wonsun
1
Singh, Akanchha
1
Sung, Yongjun
1
Tewari, Alok
1
Tong, Suk Chong
1
Walther, Joseph B.
1
Yoon, Hye Jin
1
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Journal of marketing communications
Journal of business research : JBR
47
Journal of retailing and consumer services
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of management information systems : JMIS
27
Technological forecasting & social change : an international journal
22
Information systems research : ISR
21
Electronic commerce research
18
International journal of hospitality management
17
Corporate communications : an international journal
13
Journal of internet commerce
13
International journal of internet marketing and advertising : IJIMA
12
Springer eBook Collection
12
International journal of contemporary hospitality management
11
Journal of communication management : an international journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Electronic markets : EM ; the international journal of electronic commerce and business media
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
Asia Pacific journal of marketing and logistics
7
Global business review
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
International journal of electronic business : IJEB
6
International journal of electronic commerce : IJEC
6
International journal of retail and distribution management
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIS quarterly
6
Electronic markets : the international journal on networked business
5
European journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
International journal of production economics
5
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ECONIS (ZBW)
8
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1
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
2
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
3
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
4
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
5
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
6
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
7
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
8
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
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