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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
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Search: subject:"promotions"
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Consumer behaviour
Sales promotion
23
Verkaufsförderung
23
Konsumentenverhalten
21
Preismanagement
11
Pricing strategy
11
Promotions
6
Beziehungsmarketing
5
Einzelhandel
5
Rabatt
5
Rebate
5
Relationship marketing
5
Retail trade
5
Advertising effects
4
Kundenbindungsprogramm
4
Loyalty program
4
Werbewirkung
4
Advertising
3
Food retailing
3
Lebensmitteleinzelhandel
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Price promotions
3
Pricing
3
Werbung
3
Brand management
2
Deal proneness
2
Distribution channel
2
Experiments
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Food trade
2
Lebensmittelhandel
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Markenführung
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Price promotion
2
Retailing
2
Segmentation
2
Theorie
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Aydınoğlu, Nilüfer Z.
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Journal of retailing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
37
Journal of business research : JBR
20
Journal of promotion management : innovations in planning and applied research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of Islamic marketing : JIMA
8
Journal of marketing
6
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of hospitality management
5
European journal of operational research : EJOR
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Discussion papers / CEPR
3
International journal of retail & distribution management
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Service business
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
The journal of product & brand management
3
Asia Pacific business review
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
IIMB management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
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ECONIS (ZBW)
21
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Date (oldest first)
1
Unintended effects of price
promotions
: forgoing competitors' price
promotions
strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
The dark side of up-selling
promotions
: evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
6
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
7
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
8
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
9
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
10
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
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