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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The service industries journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
31
Loyalty program
31
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
19
Relationship marketing
19
Einzelhandel
8
Retail trade
8
Loyalty programs
6
Online retailing
5
Online-Handel
5
Rabatt
5
Rebate
5
Sales promotion
5
Verkaufsförderung
5
E-commerce
4
Electronic Commerce
4
Mobile Business
4
Mobile business
4
Preismanagement
4
Pricing strategy
4
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Brand
2
Consumer data
2
Coupon
2
Customer retention
2
Food retailing
2
Food trade
2
Kundenbindung
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Mobile phone
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Aufsatz in Zeitschrift
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31
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English
31
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Jin, Hyun Seung
2
Li, Zonghuo
2
Souiden, Nizar
2
Wang, Di
2
Yang, Wensheng
2
Agarwal, Reeti
1
Azeem, Muhammad Masood
1
Baccouche, Mona
1
Baker, Derek
1
Baker, Melissa A.
1
Bergem, Ola
1
Bowman, Douglas
1
Bravo-Olavarria, Renzo
1
Bruwer, Johan
1
Cao, Jingjing
1
Chan, Haksin
1
Chan, May
1
Chao, Chih-Wei
1
Chaouali, Walid
1
Chen, Lin
1
Chen, Xudong
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
De Canio, Francesca
1
Duan, Yongrui
1
Ewing, Michael
1
Filipe, Sandra
1
Finsterwalder, Jörg
1
Fu, Xiaorong
1
Galan, Jean-Philippe
1
Gong, Yeming
1
Griffith, Garry Richard
1
Hao, Liaogang
1
Helgesen, Øyvind
1
Hu, Xiaojian
1
Hudon, Tristan
1
Ieva, M.
1
Jai, Tun-Min
1
Jiang, Yuqing
1
Kemp, Simon
1
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Journal of retailing and consumer services
The service industries journal
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
8
Journal of retailing
7
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Psychology & marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
2
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ECONIS (ZBW)
31
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
4
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
5
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
6
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
7
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
8
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
9
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
10
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
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