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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
92
Relationship marketing
92
Konsumentenverhalten
82
Marketing management
70
Marketingmanagement
70
Brand management
59
Markenführung
59
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Markenimage
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market orientation
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Bowden, Jana
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Roy, Sanjit
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Journal of strategic marketing
Journal of business research : JBR
661
Journal of retailing and consumer services
648
International journal of hospitality management
220
The journal of product & brand management
196
The journal of brand management : an international journal
182
Asia Pacific journal of marketing and logistics
129
SpringerLink / Bücher
127
Journal of marketing communications
103
Journal of travel and tourism marketing
103
Journal of the Academy of Marketing Science
92
Psychology & marketing
92
The journal of services marketing
92
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of hospitality marketing & management
86
Marketing intelligence & planning
86
International journal of contemporary hospitality management
85
Journal of business ethics : JOBE
79
Journal of retailing
78
Journal of promotion management : innovations in planning and applied research
76
International journal of consumer studies
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Tourism management : research, policies, practice
73
Journal of marketing management : JMM ; journal of the Academy of Marketing
65
International journal of advertising : the review of marketing communications
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing
63
The service industries journal
63
Journal of Islamic marketing
62
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of international consumer marketing
61
Technological forecasting & social change : an international journal
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of global marketing
57
European journal of marketing : EJM
55
Service business
55
International journal of retail and distribution management
54
European journal of marketing
53
Journal of fashion marketing and management
52
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ECONIS (ZBW)
82
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1
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10
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82
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
9
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
10
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
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