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~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~type:"article"
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Beziehungsmarketing
Consumer behaviour
148
Konsumentenverhalten
148
Brand management
43
Markenführung
43
Relationship marketing
42
Brand image
36
Markenimage
36
Brand
23
Markenartikel
23
Internet marketing
22
Online-Marketing
21
Social Web
21
Social web
21
Advertising effects
18
Werbewirkung
18
Customer satisfaction
14
Dienstleistungsqualität
14
Kundenzufriedenheit
14
Service quality
14
Einzelhandel
13
Retail trade
13
Emotion
11
Advertising
10
Online retailing
10
Online-Handel
10
Purchase intention
10
Werbung
10
Confidence
9
Environmental consciousness
9
Umweltbewusstsein
9
Vertrauen
9
Brand loyalty
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Viral marketing
8
Virales Marketing
8
E-commerce
7
Ethics
7
Luxury goods
7
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42
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42
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English
42
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Leckie, Civilai
3
Hollebeek, Linda D.
2
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Casidy, Riza
1
Claro, Danny Pimentel
1
Das, Gopal
1
Dias, Helison Bertoli Alves
1
Eren, P. Erhan
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Ganguli, Shirshendu
1
Giovanis, Apostolos
1
Goi, Chai Lee
1
Gong, Taeshik
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Hsu, Li-Chun
1
Hyde, Kenneth F.
1
Jain, Sheetal
1
Jaiswal, Anand Kumar
1
Jebarakirthy, Charles
1
Ji, Chunli
1
Johnson, Lester W.
1
Kalam, Abul
1
Kar, Arpan Kumar
1
Kaur, Simran
1
Khare, Arpita
1
Kian Yeik Koay
1
Klepek, Martin
1
Kocyigit, Altan
1
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Marketing intelligence & planning
Journal of retailing and consumer services
391
Journal of business research : JBR
283
International journal of hospitality management
123
The journal of services marketing
73
The journal of product & brand management
65
Asia Pacific journal of marketing and logistics
57
Journal of the Academy of Marketing Science
55
Journal of hospitality marketing & management
52
Journal of travel and tourism marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
International journal of contemporary hospitality management
50
The journal of brand management : an international journal
46
Journal of strategic marketing
45
The service industries journal
43
Journal of retailing
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Tourism management : research, policies, practice
39
Service business
38
Journal of service management
37
Psychology & marketing
37
International journal of retail and distribution management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Services marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Technological forecasting & social change : an international journal
31
Journal of promotion management : innovations in planning and applied research
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
The international review of retail, distribution and consumer research
29
Journal of marketing
28
Journal of marketing analytics : JMA
27
International journal of internet marketing and advertising : IJIMA
26
European journal of marketing
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of internet commerce
24
International journal of retail & distribution management
23
The international journal of bank marketing : IJBM
23
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
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