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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The marketing review"
~subject:"Brand experience"
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Brand experience
Brand
159
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Brand management
153
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Consumer behaviour
116
Konsumentenverhalten
116
Brand image
108
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108
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Khan, Imran
2
Baylghomog, Steven W.
1
Cheikhrouhou, Soumaya
1
Fatma, Mobin
1
Ferreira, André
1
Haase, Janina
1
Hennigs, Nadine
1
Kharat, Manoj Govind
1
Kharat, Mukesh Govind
1
Kim, Dong Hoo
1
Labenz, Franziska
1
Ladeira, Wagner Junior
1
Ladhari, Riadh
1
Morales Alvarez, Miguel
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Nobre, Helena
1
Olaoke, Ridhwan O.
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Pinto, Diego Costa
1
Powell, Shaun M.
1
Rahman, Zillur
1
Sampaio, Cláudio Hoffmann
1
Santini, Fernando de Oliveira
1
Song, Doori
1
Tümer, Mustafa
1
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The journal of brand management : an international journal
The marketing review
Journal of retailing and consumer services
9
The journal of product & brand management
8
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International marketing review
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International review on public and non-profit marketing
2
The international journal of bank marketing : IJBM
2
European journal of marketing : EJM
1
Global business review
1
International journal of public sector management
1
Italian journal of marketing : ITJM
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Journal of air transport management
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of international commerce, economics and policy
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Management decision : MD
1
Marketing intelligence & planning
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Service business
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Sport, Business and Management : an international journal ; SBM
1
The journal of consumer marketing
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Tourism management perspectives : TMP
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1
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
2
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
3
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
Saved in:
6
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
7
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
8
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
9
Revisiting brand experience : a research review, conceptual framework and an agenda for future research
Kharat, Mukesh Govind
;
Kharat, Manoj Govind
- In:
The marketing review
17
(
2017
)
4
,
pp. 469-493
Persistent link: https://www.econbiz.de/10011861395
Saved in:
10
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
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