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~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Gierl, Heribert"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
71
Dienstleistungsqualität
19
Service quality
19
Beziehungsmarketing
18
Relationship marketing
18
Customer satisfaction
16
Kundenzufriedenheit
16
Gastronomie
13
Restaurant industry
13
Experiment
11
Hotel industry
11
Hotellerie
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Advertising effects
9
Beschwerdemanagement
9
Complaint management
9
Emotion
9
Werbewirkung
9
Preismanagement
8
Pricing strategy
8
Advertising
7
Brand management
7
Internet marketing
7
Markenführung
7
Online-Marketing
7
Viral marketing
7
Virales Marketing
7
Customer service
6
Kundenbindungsprogramm
6
Kundenservice
6
Loyalty program
6
Werbung
6
CSR
5
Gastgewerbe
5
Gender
5
Hospitality industry
5
Online retailing
5
Online-Handel
5
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Article
71
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Article in journal
Aufsatz in Zeitschrift
71
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English
Spanish
German
2
Author
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Gierl, Heribert
Mattila, Anna S.
Han, Heesup
82
Septianto, Felix
52
Paul, Justin
49
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Thaichon, Park
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Ko, Eunju
33
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Vrontis, Demetris
24
Khare, Arpita
23
Quach, Sara
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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International journal of hospitality management
16
Journal of business research : JBR
9
Cornell hospitality quarterly : CQ
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The Cornell hospitality quarterly
4
The journal of services marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Marketing : ZFP ; journal of research and management
3
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of service research : JSR
2
European journal of marketing
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Review of managerial science
1
Services marketing quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
71
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71
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1
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
2
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
6
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
7
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
8
Effects of visual cues and social density on beverage consumption : a field experiment in a bar
Kim, Min Gyung
;
Yang, Hyunjoo
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
63
(
2022
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10013256789
Saved in:
9
Ethnic restaurants : bringing uniqueness to the table through handwriting
Chen, Feier
;
Liu, Qing
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10013387220
Saved in:
10
The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
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