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~accessRights:"restricted"
~person:"Ahuja, Vandana"
~person:"Anderl, Eva"
~subject:"Electronic Commerce"
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Electronic Commerce
Internet marketing
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4
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4
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Ahuja, Vandana
Anderl, Eva
Lammenett, Erwin
9
Dwivedi, Yogesh Kumar
5
Kollmann, Tobias
5
Law, Chun Hung Roberts
5
Lobel Trong Thuy Tran
5
Martínez-López, Francisco J.
5
Ratten, Vanessa
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Akram, Umair
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Decarolis, Francesco
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Holsing, Christian
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Olbrich, Rainer
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Qiu, Liangfei
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Schultz, Carsten D.
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Schumann, Jan Hendrik
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Thaichon, Park
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Theobald, Elke
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Choi, Jeonghye
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Cui, Geng
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Fogel, Joshua
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Guo, Xiaolong
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Loc Tuan Le
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Midha, Vishal
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Oh, Wonseok
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Peng, Ling
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Rita, Paulo
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Semerádová, Tereza
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Sullivan, Nicholas
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Zhuang, Mengzhou
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Agnihotri, Raj
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Agrebi, Meriem
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Alavi, Shirin
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International journal of management practice : IJMP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of internet commerce
1
Journal of retailing
1
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ECONIS (ZBW)
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
2
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
3
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
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